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Two premium European brands unite around moments of clarity under pressure

Cleeks Golf Club today announced a partnership with premium natural spring water brand Icelandic Glacial ahead of the 2026 LIV Golf season. The collaboration brings two European brands united by a shared belief in clarity under pressure, composure, and purposeful design.

The partnership will debut at the season opener on February 4–7 at LIV Golf Riyadh. Throughout the 2026 season, Icelandic Glacial will be integrated into Cleeks Golf Club’s on-course identity, with the brand featured on players’ golf bags as part of the team’s visual expression.

Led by captain Martin Kaymer, Cleeks Golf Club enters the season with a roster of four European players competing on a global stage. Icelandic Glacial, rooted in Europe with international reach, is a natural partner for a team that values focus, restraint, and calm decision-making at the highest level of competition.

Built around the idea of moments of clarity under pressure, the partnership reflects the reality of elite golf, where composure, focus, and decisive calm shape every moment that matters. On the course, success is defined not by force, but by presence and precision.

“This partnership with Icelandic Glacial reflects the values we have built Cleeks Golf Club around: clarity, focus, and a sense of timelessness,” said Jonas Martensson, General Manager of Cleeks Golf Club. “They will be with us on the course each week, and we are proud to represent their brand as part of our on-course identity throughout the 2026 season.”

“At Icelandic Glacial, we believe clarity matters most when pressure is highest,” said Reza Mirza, CEO of Icelandic Glacial. “Golf is one of the few sports where composure, focus, and calm decision-making define success. Partnering with Cleeks Golf Club allows us to show up in moments where clarity is not a concept, but a requirement.”

Sourced from a protected volcanic spring in Iceland, Icelandic Glacial is naturally filtered through lava rock and untouched ecosystems. The result is a light, crisp, remarkably clean water that reflects the brand’s belief in revealing clarity created by nature, not manufacturing it.

Throughout the season, the partnership will extend across on-course integration, hospitality, athlete experiences, and select activations. Through Cleeks Golf Club’s Art of Golf program, the golf bag becomes a creative canvas, making Icelandic Glacial a visible and intentional part of the team’s identity as Cleeks competes across LIV Golf’s global calendar.